"Matthew Sawyer offers thoughtful advice for any business person looking to market and build their business in the United States. In this book he offers specific examples and a common sense approach to tackling the ever-changing U.S. marketplace.

This book could be titled Start Here, and you'd be wise to do so."

“Through great examples, clear frameworks, and tangible, practical recommendations, Matthew Sawyer demystifies the complexities of entering the U.S. market. He directly addresses the challenges of generalizing about the U.S. consumer, thinking you can do it alone, and many other assumptions that you'll have to toss aside if you are serious about making it in America. And he does it with a friendly, easy-to-follow tone that simplifies the technical and keeps your eyes on what is important.

A great guidebook that you'll just keep referring to throughout your U.S.-bound business journey.”

“The United States has long been a beacon for the world's entrepreneurs. Given the relatively short history of the country, every one of the global giants that have been founded in the US was formed by a first through fourth- generation immigrant! What makes America fundamentally different from much of the rest of the world—both developed and emerging—is its clear rule of law, the near total absence of endemic corruption, and its pro-business laws and government. And that is before one even considers the market size, partnership opportunities, and availability of skilled co-founders and employees.

Matthew Lee Sawyer's Make it in America is the first introduction to starting a business written specifically for international founders and businesses. It clearly lays out the benefits and challenges of beginning your business in—or transferring it to—the United States. This book should be mandatory reading for anyone considering bringing his or her entrepreneurial dream to the United States.”

“Matthew Sawyer combines deep strategic and marketing experience, decades of professional competence in U.S. and global markets, natural curiosity and the will to dig deeper into any topic. He also has an academic’s eye for big picture understanding along with practical skills, and a consultant’s desire to diverge and converge then solve and move forward. On top of all that, Matthew has genuine empathy and kindness demonstrated by sharing valuable insights and proven ways to launch and grow in the U.S. market.

Simply said, anyone dreaming to come to the US ⏤ regardless of the industry and business idea ⏤ will benefit from Make It in America. If you want to succeed, read from the master! I learn with every interaction I have with Matthew, and his book is an awesome extension of that!”

“Entrepreneurship has always been difficult, but doing it in a foreign country is even more so. Besides the typical business barriers and lack of networks, language and cultural hurdles hinder the road to success. Foreign startups need support and a roadmap, and this book gives concrete tools to understand the American culture and basic concepts of doing business in the US.

I recommend this book to conscious entrepreneurs looking for guidance and hoping to enter the US market as their next big step.”

“As an entrepreneur from Pakistan who has launched three ventures in the U.S., I’ve encountered many challenges here. This book is a solid and valuable guide for overseas entrepreneurs seeking to enter the lucrative American market.”